Canon PIXMA PRO SERIES Professional Inkjet Printers
CLIENT — CANON U.S.A., INC.
If there was ever a product that called for a brochure like this, it is the Canon PIXMA PRO Series. These professional inkjet photo printers are about the experience of enjoying beautiful imagery. Not imagery on a screen, but the type of images you can touch, feel and frame. It is a tactile experience so we wanted to give the reader a tactile experience.
Canon PIXMA PRO-1 Printer
CLIENT — CANON U.S.A., INC.
If there was ever a product that called for a brochure like this, it is the Canon PIXMA PRO-1. This professional inkjet photo printer is about the experience of enjoying beautiful imagery. Not imagery on a screen, but the type of images you can touch, feel and frame. It is a tactile experience so we wanted to give the reader a tactile experience. The cover mimics the look and feel of a leather portfolio. There is a raised UV finish on the cover with an overall dull coating to make it look and feel like leather.
Canon Intelligent Touch
CLIENT — CANON U.S.A., INC.
Intelligent Touch technology allows the user to operate the printer through touch sensitive and intuitive back lit buttons that only light up when needed. This glamour piece highlights the top two high-end printers with Intelligent Touch technology. A matte soft touch finish and UV spot varnish give the brochure an elegant and high-end tactile experience.
Season Catalogs
CLIENT — ORANGE COUNTY PACIFIC SYMPHONY
For two years, JDA designed Orange County Pacific Symphony’s award winning Direct Mail program catalog. We were honored to be asked to design the pieces that publicized the new seasons for the Renee and Henry Segerstrom Concert Hall (designed by Cesar Pelli). The design of this piece mimics the curves of the architecture and welcomes the audience to the new hall.
Product Catalogs
CLIENT — KENWOOD USA CORPORATION
For several years, as Kenwood’s agency of record, JDA produced their Mobile and Home entertainment product catalogs. Each year we gave the concept of bringing home and mobile entertainment together a new spin, by creating a design theme that could be used throughout the year and on many different materials.
Product Catalogs
CLIENT — TOSHIBA TELECOM
JDA executed a unified marketing launch for Toshiba’s new IP telephone system, IPedge, which included print and online strategies. For the Pre-Launch a targeted email was sent to all dealers alerting them to the launch kit they would be receiving.
The launch kit included everything they would need to market and sell IPedge phone systems.
Post launch, a branded social media program was executed along with dealer customizable collateral.
Product Catalogs
CLIENT — TOSHIBA TELECOM
As Toshiba prepared for the launch of their new VIPedge™, cloud-based telephone solution, they worked closely with JDA to develop the marketing collateral and product launch materials. We mailed a launch kit with a brochure directed toward the dealers outlining new ways to sell this service to their new and existing customer base. To catch the dealer’s eye, the label on the launch envelope utilized a 3D printing technique on plastic. Additional materials were included on a cloud shaped USB drive attached to the outside of the dealer brochure. This included a customer facing brochure, specification sheet, a PowerPoint sales presentation and an animated vignette that could be used as a sales tool in a meeting or on their website.
Product Catalogs
CLIENT — SONANCE
JDA was asked to give the Sonance line of high-end in-wall and outdoor speakers context and human interaction. Most of the product’s appeal is that it fits seamlessly into the surroundings—unseen but enjoyed. The brochure features environment photos with product detail insets to show the product in use. Architects are one of the main customers because they like how the speakers blend into the décor.