IVY Mini Photo Printer
CLIENT — CANON U.S.A., INC.
The product itself is small at only 4.7" x 3.2" and the prints are 2" x 3" It is difficult to come up with an impactful package design that won’t take up much space on the shelf.
The package design incorporates a diagonal color background that highlights the color of the product — mint green, rose gold and slate gray with the product sitting on top for visual impact. We also came up with the tagline “Your New Best Friend” to play off the personality of the name.
One of the biggest challenges was boiling down the messaging so that we could fit two languages on the package. Not everything needed to be translated, but it was a challenge to create the right balance.
Audiovox ME earBudeez Headphones
CLIENT — AUDIOVOX
Audiovox found that customers choose their earbuds like a fashion accessory and packaging is key to their choice. JDA developed the earBudeez series as personalities using the earbuds as eyes to convey attitudes and emotions.
These fun, eye-catching packages appeal to customers of all ages who want to express themselves with a unique product.
SiriusXM - Full Product Line
CLIENT — SIRIUSXM RADIO, INC.
JDA was asked to update existing product packaging designs for the full SiriusXM product line. A new messaging hierarchy and clean design was created to pop on-shelf and cross sell new products and accessories to the consumer.
h2GO - True Wireless Headphones and Speakers
CLIENT — SOUNDSTREAM
JDA collaborated with the team at Epsilon to bring to market a line of SoundStream products called h2GO. These products are about bringing portable sound to a person’s everyday life.
Canon PIXMA & CanoSCAN Product Line
CLIENT — CANON U.S.A., INC.
Create a look and feel for Canon product packaging that reinforces Canon’s brand and provides a striking impression at retail locations with a consistent look and feel for retail media, including printers, scanners, multifunction peripherals and facsimiles.
Audiovox ME Headshox Headphones
CLIENT — AUDIOVOX
This package is inspired by energy drink cans in size, form-factor, and attitude to appeal to customers that want a higher-quality sound that makes an edgy lifestyle statement. The Headshox come in bright vibrant colors while the Headshox-Metal Series have a metallic sophisticated color pallet.
Pioneer Headphones
CLIENT — PIONEER ELECTRONICS U.S.A.
JDA created dynamic graphics and messaging hierarchy for Pioneer’s Loop, Steel Wheels, & EQ headphone product lines.
BackTrack Hand-held GPS
CLIENT — BUSHNELL
Bushnell needed an identity created and packaging designed for its new, easy-to-use hand-held GPS system. The product allows the user to mark a location and navigate back, be it a hotel, a car parked in a huge lot, or a campsite in the wilderness. JDA's challenge was to convey the product's ease of use and benefits at-a-glance. The resulting identity for the BackTrack is strong and visually unique; the package is light on copy and strong on informative visuals.
nuLase Skin Care Products
CLIENT — SKIN REVOLUTION, LLC
JDA was involved with this product from its inception and we were asked to design the package for a new laser skin product which also included the bottles and inner box collateral. JDA also designed the nuLase logo.
Avery Business Papers
CLIENT — AVERY
JDA was tasked with the recent packaging refresh to Avery’s line of mailing labels and cards. The main objective of improving the shop-ability of this line was achieved by simplifying the product name lock-ups and the content lock-up. Also distinguish between the superior Clean Edge products VS the micro-perforated products with a call-out and utilizing different backgrounds.
UK Flashlight Products
CLIENT — UNDERWATER KINETICS
JDA developed a complete brand and naming strategy for UK’s entire product line. The strategy was applied to every box and clamshell design, making UK the primary read of each package. JDA’s strategy discouraged introducing individual product names to avoid eroding the UK brand.
Koda Farms Organic Nirvana
CLIENT — KODA FARMS
KasaKoda is a subsidiary or Koda Farms that develops and markets unique blends of organic rice. JDA created this line of packaging to show-case three different flavors — Flax Plus, California Grain Goodness and India Spice.
Kenwood Home & Mobile Entertainment Products
CLIENT — KENWOOD USA CORPORATION
JDA created an exciting photo-style for Kenwood’s home and mobile entertainment products that highlights the product for increased shelf impact.
Danish Design Private Label Teak Oil
CLIENT — DANISH DESIGN - A/S Hartfelt & Co.
JDA applied the Danish Design brand to a private-label Danish Teak oil for maintenance of oil finished wood surfaces such as teak, rosewood and mahogany. The oil underlines the natural color and structure of the wood and protects against drying out.